Classic college styling - these organic cotton polos and tees are extremely soft and look great layered or on their own.

The bison flippees are a must all year round for use on the beach or just for comfort at home.

The hoodie has become a wardrobe staple for most guys, but we wanted our hoodies to be really special and that’s all in the detail – the contrasting hood liner and draw cord makes a real style statement, while the design details to accommodate your MP3 player are just a nice touch!

Our range of tie ups are a best seller - favoured by water sports enthusiasts because they don’t rust and back packers because they pass effortlessly through security cameras, and by everyone else because they come in pretty much every colour under the sun!

James epitomises laid back style here, with our yellow tee, indigo tie ups belt, USB wristband (2GB) and haversack bag. James loved the Haversack more and more as he realised what each of the component parts are made from!

This long sleeved grandad is so soft and perfect for layering – we love Ollie’s classic look teamed with blue zoodie, neon pink tie-up belt and Carnival trainers.

Our sweatpants are as much about style as they are about comfort with contrasting stripes to lengthen the leg and branding detail on the pocket to give them an edge.

These black D-Solve trainers are so-named because of their biodegradable soles – we love them because they look so stylish with all the comfort of a trainer!